Dubai Summer Surprises is here Again. Bingo

Dubai, the shopaholic’s Mecca, is again gearing up for the latest round of Dubai Summer Surprises (DSS). This shopping event is second only in stature to the Dubai Shopping Festival held in spring. In fact, many families coincide their holidays in Dubai with the DSS. After all, who won’t grab the chance of nine weeks of mega discount shopping in the ‘city of merchants’. The gigantic malls of Dubai team up to offer the most unbelievable discounts. The malls literally become circus venues with countless events like live music, dancing, workshops, competitions, and interactive programmes electrifying the atmosphere.  

The DSS definitely identifies with the phrase ‘luxury Dubai holidays’ because this is one time to make massive savings on your Emirates trip. It is not only about shopping as every one tries to cash in on the festival. The entire travel industry, right from hotels to tour operators get in a mad scramble to dole out luxury holiday deals to Dubai to woo more and more tourists.